Digital Marketing Vs Traditional Marketing

Digital Marketing vs Traditional Marketing

Digital Marketing Vs Traditional Marketing

"Which type of marketing would do you prefer"

Cost

Every business strategy engages to budget, so does both strategies. There are some difference in the cost between traditional marketing and online marketing. Traditional marketing promotes the products of a brand through ads on paper, billboard, tv, radio, and more. This type of marketing strategy is costly to keep the promotion running as the schedule. Online marketing can also carry a cost, but there is many online marketing strategies that are virtually free.

Coverage

In traditional marketing, coverage of your products will be printed on paper media or aired on tv and radio. Unfortunately, the exposure your products will get is very frequently momentary. For example, the newspaper where your costly business ad appeared in is going to thrown the next day. On the other way, your online coverage will be always there for like forever. It will be archived on the internet and ready to be found easily whenever the customers need it can search for it.

Audience

Traditional marketing is more effective for target customers with out of reach of internet. They are the people who do not connect to the internet on daily basis. Senior citizens or low-end economic citizens who don't know the usage of internet are the best target for traditional marketing strategy. On the other way, people who always used to internet in their reach, such as teenagers and businessmen, are easier to target through online marketing.

Immediacy

Traditional marketing takes lot of time to get finished products. It goes through numerous steps, each step takes some times. Even, when it has been delivered to the customers, it cannot get into customers’ hands simultaneously. On the other hand, even though still takes time for developing concepts and creating contents, online marketing takes almost instantaneous time. It also can get into the customers simultaneously.

Tracking

To track traditional marketing strategy It is difficult. You need to put a lot of effort and time to research and get information how your customer behavior with your products. On the other hand, online marketing is easy to track. E-mail marketing software can tally the number of people who viewed your message. Moreover, it can the number of ads that lead to purchases on online sales.