After Oils, Ghee, Fruits now its turn for 'Duplicate Fairness Creams' ofreputed brands available in markets which causing skin problems.
Fairness creams have long been accused of being unfair and racist, but there is less known fact about the fairness cream industries is that they can land you with far more serious problems. Most creams sold in the market are a dangerous mixture of compounds like steroids, hydroquinone, and tretinoin which in long term use can lead to lethal health concerns likes permanent pigmentation, skin problems, skin cancer, liver damage, mercury poisoning and etc.
India has a flourishing fairness industry in which fairness creams are reportedly the most popular in the unchecked skin care market. Yet, the formulations of these blitz products are covered in mystery and awareness of their dangerous effects is low. While the stigma and the stereotypes they promote is a matter of concern, they are guilty of causing irrecoverable damage to the skin.
"There are so many of cases of side effects especially among women in the age group of 20-30.
"Incidence of side effects among teens is worrying too. About 30 per cent of long term users report adverse effects," said Dr Nitin Walia, consultant dermatology, of Max Healthcare.
Skin lightening creams contain mainly two chemicals, mercury or hydroquinone.
"Many long term users of fairness creams report with a difficult-to-treat condition called refractory pigmentation.
The first time 32-year-old Anita,*a computer engineer based in Bangalore, encountered a fairness cream, it was a rather innocuous looking tube on her elder sister's nightstand. She was just sixteen then and her sister had just been engaged to be married. For months, Anita saw her sister's bedtime ritual with growing sense of awe and unease.
"She would drench herself in the lotion," recalls Anita. "She could have easily used up many creams in a week. I knew how much pressure she was under to look beautiful on her wedding day, especially since the groom's family had made several sarcastic comments about how he was fairer than his bride, so I said nothing."
And that was a decision that will always haunt her. Two weeks before the wedding, the wedding was called off. The bride's face and body were covered with red welts. A painful acne rash festered on every inch of her facial skin. Predictably, the groom's family were terrified. It seemed like a skin disease, they said and were glad that it had surfaced before the ceremony. For several years after ward, the incident cost Anita's family their peace of mind.
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